Personality
Personality: psychological characteristics that influence a persons behavior and attitudes
o Relatively stable but change over long time periods. We become more social, more
conscientious, and more emotionally stable, as well as become less op
Descriptive Research:
Survey
Professor Susan Kleiser
Overview
Primary data collection through Survey
Methods of Administration
Telephone
Can get a wide variety of people. Electronic: Online or through email is the most
common. Self-administered: there
February 25, 2014
Questionnaire and Form
Design with Scale and
Measurement Issues
Professor Susan Kleiser
Overview
Overview of Questionnaire
Purpose and objectives, criteria for a good
survey
Questionnaire Design Process
Steps to develop survey
Types of
Important primary data collection technique (handout that goes
with these notes)
Experimentation
Professor Susan Kleiser
Overview
Experimentation is conclusive, quantitative data, but its used
primarily (if not only) for causal research.
What is an exper
Sampling
Professor Susan Kleiser
Overview
What is a sample
Versus a population
Sampling Plan Development (another process!)
Sample Size Determination
Adjustments
Sampling: What is it?
Population
Sample
Sample vs. Census (see table 12.1)
budget
t
Exploratory Research
Design:
Secondary Data
Professor Susan Kleiser
Overview
Secondary data vs. Primary data
Criteria for evaluating Secondary data
Types of Secondary data sources
Internal
External
Syndicated
Primary vs. Secondary Data
Primary data
Defining the Marketing
Research Problem and
Developing an Approach
Professor Susan Kleiser
Overview
Review Research Process
Problem Definition
Importance
MDP vs. MRP
Approach to the Problem
Research Questions/Objectives and
Hypotheses
Marketing Rese
Introduction to
Marketing Research
Professor Susan Kleiser
Overview
Marketing & Marketing Research
Definition
What?
Why? (and When)
How?
Who?
What is Marketing?
1
Definition of Marketing Research
Marketing research is the systematic and objective
i
Descriptive Research:
Observation
Professor Susan Kleiser
Overview
Primary data collection through
Observation
Study design issues
Structure
Disguise
Setting
Method of Administration
Observational Research
Definition:
Observational research is the
Ethics in Marketing
Research
Professor Susan Kleiser
Overview
Ethics and Morality
Unethical Acts
Research suppliers
Clients
Field service firms
Respondent Rights
Examples
Ethics in Marketing Research
Ethics: The process of evaluating and
addressin
Background
Yarn bombing is a very recent phenomenon that is taking place in cities around the world. It is a
type of graffiti or street art that uses colorful crocheted or knitted yarn to cover city monuments,
landmarks, or even everyday objects like lamp
Communication
Agenda
Team Thought Leaders
Communication slides
Supplemental readings:
The power of talk
Its not unprofessional to gossip at work
The human moment at work
Communication Defined
The transference and understanding of
meaning.
Communication fu
Organizational Management Test 2 Review
Groups and Teams
The Disciple of Teams (didnt read full text)
Defines a team as a small number of people with complementary skills who are committed to a
common purpose, set of performance goals, and approach for w
Performance Management:
Learning, Perception, & Feedback
Agenda
Performance Management Slides
Articles
Fear
of feedback
What
do managers know anyway
Management
lessons from Mars
Performance Management
Employee performance is an important way for
organi
Personality
MANA 30153
Agenda
Personality Slides
Big 5 test
Articles
Facebook profiles capture your personality
What does your appearance say about
your personality?
Personality
Personality - A generally
stable set of
psychological
characteristics that
in
Organizational Management Test 2 Review
Groups and Teams
Group: collection of individuals who interact with each other such that one persons actions have an
impact on the others. (How most work is done in organizations)
Team: a group with individual and
Conflict &
Negotiation
Agenda
Team Thought Leaders
Conflict slides
Supplemental readings
How
fight
management teams can have a good
Conflict
A process that begins when one party
perceives that another party has negatively
affected, or is about to negativ
Questionnaire and Form
Design with Scale and
Measurement Issues
Professor Susan Kleiser
Overview
Overview of Questionnaire
Purpose and objectives, criteria for a good
survey
Questionnaire Design Process
Steps to develop survey
Types of questions and
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