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ADV 318 INTRODUCTION TO ADVERTISING AND INTEGRATED BRAND PROMOTION

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  • Professor:
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    Murphy, NA, MURPHY,JOHNH, WILCOX,GARYB, Dudo,Anthony, JOHNMURPHY, GaryWilcox, Wilcox,G., Gary Wilcox
  • Average Course Rating (from 15 Students)

    4.3/5
    Overall Rating Breakdown
    • 15 Advice
    • 5
      60%
    • 4
      33%
    • 3
      7%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 7%

    • Medium 53%

    • Hard 40%

  • Top Course Tags

    Always Do the Reading

    Great Intro to the Subject

    Great Discussions

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    • Profile picture
    Apr 23, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would recommend - learned a lot and the lectures were pretty interesting and easy to follow.

    Course highlights:

    I learned the process of coming up with an advertisement, as well as how the advertising/PR business works as a whole. You are able to put everything you learned into use through the last project where you make up your own advertisement.

    Hours per week:

    3-5 hours

    Advice for students:

    Take good notes over the lectures, and read the instructions on the portfolios very carefully.

    • Spring 2017
    • Gary Wilcox
    • Yes
    • Great Intro to the Subject Always Do the Reading Many Small Assignments
    • Profile picture
    Apr 06, 2017
    | Would recommend.

    This class was tough.

    Course Overview:

    It's a required course so you have to take it for PR or advertising

    Course highlights:

    It's a great intro course and will help you find out if you're cut out for PR or advertising

    Hours per week:

    6-8 hours

    Advice for students:

    It's a typical weed out course. You have to read every chapter, pay attention to details!! He asks tricky questions on the tests. And do not miss guest speakers he always has questions on the test about them, and they're usually small details. The only way to survive really is to know every chapter extremely well!

    • Spring 2014
    • Gary Wilcox
    • Yes
    • Great Intro to the Subject Always Do the Reading A Few Big Assignments
    • Profile picture
    Apr 06, 2017
    | Would highly recommend.

    Pretty easy, overall.

    Course Overview:

    This is a great class; Dudo knows his stuff and is able to convey the information in a way that's relevant and makes sense. If you pay attention and study it's easy!

    Course highlights:

    You leave a lot or really applicable information for adv/pr majors. I felt really confident in my advertising abilities after this class.

    Hours per week:

    3-5 hours

    Advice for students:

    Always read the textbook and take notes, pay attention to lectures and things he asks in class and you'll do great! It's really engaging and interesting.

    • Spring 2017
    • Dudo,Anthony
    • Yes
    • Great Intro to the Subject Always Do the Reading Great Discussions

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