Youre gonna make 2 videos. Yup. Not those videos that you only share with your significant other that they promise to erase
right afterwards, but never do and you end up fighting over them once yo
T EAMS, STRUCTURE, AND ORGANIZATION
TEAMS ARE THE KEY
CANT CREATE IN A VACUUM
BERNBACH: PUT ART DIRECTOR + COPYWRITER IN THE
ROOM TOGETHER TO FIND IDEAS
JERRY HIRSCHBERG, THE CREATIVE PRIORITY:
PUT UNALIKE TEAM MEMBERS TOGETHER FOR F
PALMER JARVIS DDB
ONE WAY TO SEE IT:
SOCIAL PSYCHOLOGIST - FOUR-STAGE CREATIVE PROCESS MODEL
Preparation - iden
SETH GODINS TED TALK
What were some of the key ideas he introduced?
How did he describe the word remarkable?
Who did he say marketers need to be trying to reach? (As
opposed to whom?)
WHO SHOULD WE BE TALKING TO?
DOES IT MAT
T YPE AND COLOR AND OTHER ELEMENTS
ART DIRECTORS ARE
EVERYTHING ON THE PAGE.
NOTHING IS IN A LAYOUT BY ACCIDENT
EVERYTHING FURTHERS THE MESSAGE
EVERYTHING CONNECTS TO THE BIG BRAND IDEA
WHEN IN DOUBT, LEAVE IT OUT
Business Strategy Review, 2000, Volume 11 Issue 4, pp 21-28
The Brainstorming Myth
R esearch shows unequivocally that
brainstorming groups produce fewer and
poorer quality ideas than the same
number of individuals working alone. Yet
(show what you know)
Its time to get lost in your own mind. This assignment introduces you to prolonged free and associative thinking. Your mind
map should offer up different ways to solve a problem that intere
(your brain on dead trees)
Its true. Youre going to have to be creative in the creativity class. Didnt see that coming, did you? These are not scrapbooks or
diaries or therapistsmaybe theyre kind of therapis
Exam 2 Stuff to think about
(In no particular order)
Scott McAfee Motto, creativity, great agencies, narrative
Nontraditional examples in class
Designing for Internet
Web.0 difference between each level
Exam 1 - Stuff to think about
(in no particular order)
Spokescharacters (Jolly Green Giant, M&Ms)
Minorities and special interest groups
Stages of ad creation
Celebs in ads: the good, bad and ugly.
Creative ads, whats in em?
But not this one
One last thing.
Switching up the shower
Where does it
Hint, it's quick and involves creativity.
Be the Pope
.for 3 minutes
What we know: