Consumer Behavior Study Guide: Test 1
What is consumer behavior?
What is customer value?
Relationship marketing, market orientation, touchpoints.
3 reasons to study consumer behavior.
4 Applications of consumer behavior (slide & discussion
Consumer Behavior Study Guide (Test 2)
Chapters 5, 6, 7 & 9
Motivation - The inner reasons or driving forces behind human action as consumers are driven to
address real needs. 2 key groups
1. Homeostasis - The body naturally reacts in a way so