Notes on NCAAs take on tournament fees and beer advertising
NCAA on beer ads:
Some congressmen, school presidents, college coaches and athletic directors
had urged the NCAA to further limit or ban alcohol ads from TV telecasts of
Notes on Alcohol advertising
People thought the 2010 Masters tournament would have super high ratings numbers;
they were high, but not as high as expected
The age of the median viewer for the the first 2 rounds was 57.8 years. This represents
Notes on ethical methods of conducting business
1. Sleaze exists in ever industry
a. Your criticism is going to be magnified
2. Good business is good
a. Creating demand creates jobs which creates a higher standard of living
3. A bad business mod
Notes on requesting payment for services rendered
billing for services rendered: it is your obligation, up front to notify your clinet of your
billing practices. Before a project you should have acknowledgement in
writing of the charges for ANY
Notes on profits and loss of airing sports tournaments
NCAA rights fees to tournament were up for grabs. Starting in '11, CBS and Time
Warner's Broadcasting System will share multimedia coverage of the popular NCAA
men's bball tournament. betwee
Notes on Sports Media as a game changer
Lifestyle sports have been pushed into marketplace common concept
Opinion leadership sport marketers seek to utilize opinion leaderships, which is
the process by which the sport marketer, or the opinion le
Notes on the factors of fluctuating market rates and licensing contracts
-what makes advertising rates fluctuate?
-supply and demand
-how does a licensing contract work?
-cornerstone of a licensing agreement is a contract b/t the licensee and th
Notes on targeting culture and lifestyles when developing advertising
The hierarchical structure refers to an order based on a set of criteria by the subculture.
The hierarchical structure for alternative sports would be driven by the top nation
Notes on the effects of blackouts on sponsorship measurements
Could draw 25 million viewers if Woods makes the cut to play on Saturday and Sunday.
Nike has a new Tiger Woods commercial coming out.
Jones created the NFL Network because they know
Notes on the fundamental principles of Advertising
creatitivity: the responisbility of those who create advertising messages is not mrerely to
ensure that they employ only truthful statements; it goes futher than that.
IF the overall impression
Notes on Value as a matter of opinion
People naturally overstate value and qualities
all men know this
Reduce it to fact
Opinions can imply facts, and facts can be contested
Puffery is a form of opinion
Definition: colloquial (hyperbole)