ADMN 2100h/A (Marketing-Part I) Fall Final Exam (December 19, 2014)
Time Allowed: Two Hours
The exam is divided into two sections: the first section is short answer essays (20
marks) and the second is long answer (argument) essay (10 marks).
Making Judgment Professional
AcSB Staff Financial Reporting Commentary February 2013
Professional Judgment and the Standards in Parts II and III of the CICA
Detailed Guidance Good or Bad?
When accounting standards for private enterpris
Position Jet.com as the leading online
shopping website in the U.S. through a
branding and marketing campaign that
builds awareness, brand loyalty and
enhances the overall online shopping
experience for the consumer.
(C1) LLP-gen-part liable, rest limit -LLC-corp/partner, sep, >100 share, tax co/partner -S Corp-<100 share, 1 stock, tax as partner
-Value: CV of C^F based on r-depends on risk -GoInter: new market, raw, new tech, outsource, no pol/reg hurdles
To recognize the roles of public relations, publicity,
and corporate advertising in the promotional mix
To know the difference between public relations
and publicity a
Product Planning is the process of
envisioning, conceptualizing, developing,
commercializing, sustaining and dispo