MKT 372 * We aren't endorsed by this school

MKT 372 BRAND MANAGEMENT

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  • Professor:
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    Staff, LOWRY, WALLS, COX, ALPERT,MARKI, BRONIARCZYK,SUSANM, GILLESPIE,KATE, DAVID, Sarah Peters, WARD, ADRIAN, brister
  • Average Course Rating (from 5 Students)

    4.6/5
    Overall Rating Breakdown
    • 5 Advice
    • 5
      60%
    • 4
      40%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 0%

    • Medium 60%

    • Hard 40%

  • Top Course Tags

    Group Projects

    Always Do the Reading

    Background Knowledge Expected

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    • Profile picture
    Oct 21, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    You learn a lot about developing a brand!

    Course highlights:

    The group project is very informative and a great experience

    Hours per week:

    6-8 hours

    Advice for students:

    Keep up to date to study and don't get behind

    • Fall 2016
    • brister
    • Background Knowledge Expected Group Projects Competitive Classmates
    • Profile picture
    Oct 21, 2016
    | Would highly recommend.

    This class was tough.

    Course Overview:

    Is super interesting. You get to go in depth into a brand of your choice and analyze its elements.

    Course highlights:

    Group project is fun and cool.

    Hours per week:

    6-8 hours

    Advice for students:

    Choose your brand for the brand audit project wisely! You'll be workingwith this brand all semester.

    • Fall 2016
    • brister
    • Group Projects Participation Counts Requires Presentations
    • Profile picture
    Jul 29, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Adrian is an amazing professor who really cares about his students' success and learning. He is constantly asking for feedback from his students and asking what THEY want to learn and what is interesting/relevant to them. The content is extremely interesting to begin with but Adrian's delivery makes it even better. He is very engaging and makes the class interactive and fun.

    Course highlights:

    This course focused on how consumers act and why they act that way within the digital world. Adrian does a great job of combining psychology (why consumers behave the way they do), technology (how consumers' behavior translates to the internet), and marketing (how to make business decisions based on these behaviors).

    Hours per week:

    3-5 hours

    Advice for students:

    Make sure you read the articles that Adrian assigns. A good portion of the test questions come from the readings as well as from the lecture slides. Review these before each test. Also, while the lecture slides are informative and posted online, it is definitely in your best interest to go to class as he elaborates on each slide.

    • Spring 2016
    • WARD, ADRIAN
    • Always Do the Reading A Few Big Assignments Group Projects

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