Test 3 Review
Research and Planning ppt.
What is the 4 step process?
Opinion polls measure? They do not measure?
Is mass opinion or the opinion of publics important to a public relations manager?
Is the mass heterogeneous or homogeneous? Public?
Defining Problems and Opportunities:
Understanding Public Opinion
Understand how research is used to analyze public
Understand the types of publics and how goals,
objectives, strategies, and tact
Understand the difference between
for-profit and not-for-profit
Understand the various types of
Understand how nonprofits use
pubic relations strategies and
tactics to succee
Law, and Ethics
Professionalism, Law, and Ethics
Introduction to Public Relations
1. Understand the process of public
2. Define public relations conceptually and
3. Understand the functions, activities, and
techniques of the prac
Understand how the development of public
relations occurred during attempts to mobilize
public opinion in struggles for power and to
promote change primarily in the United States
Name major historical leaders an
Catherine Schum, M.A. Robert J. Gould, Ph.D. Carrie Schum is a senior vice president, Strategic Planning and Research at Porter Novelli D. Rob Gould is the Managing Director of Porter Novelli's Washington, DC office. They were both core members of th
MEDIA RELATIONS Helping Journalists News is what the media publish and broadcast. It is not necessarily what you think it is or what your boss thinks it is. A working definition of news is: the report of an event or a situation that has significance