Consumer Behavior Study Guide: Test 1
What is consumer behavior?
What is customer value?
Relationship marketing, market orientation, touchpoints.
3 reasons to study consumer behavior.
4 Applications of consumer behavior (slide & discussion
Consumer Behavior Study Guide (Test 2)
Chapters 5, 6, 7 & 9
Motivation - The inner reasons or driving forces behind human action as consumers are driven to
address real needs. 2 key groups
1. Homeostasis - The body naturally reacts in a way so
Attitude and the fashion consumer (personality)
What is attitude?
Attitude: our settled opinion-either positive or negative- about people, places,
ideas, or objects.
Attitudes are learned or formed after some thought.
What we form attitudes about
What makes us buy?
Consumer behaviorists must understand human(psychological) and
Marketers must attempt to motivate: to impel/incite a person into action. Ie buying
Motivation is experienced when forc
Consumer product safety commission
T or F? Flammibility rule is more stringent for more product apparel
Federal Flammable Acts 1953
Regulates all furnishings and textiles, anything used in interiors and
Federal trade commi
Neiman Marcus Recap
Austin fashionwhat can you find in Austin that you could talk
3. Mental agilityproblem solution
Not someone to rehash the problem but solutions
4. Unique point of view
Important to ha
What is a consumer?
Purchase product or services
Textiles and apparel: soft goods (non durable because short life
span; trends; the core of fashion is planned obsolescence)
o Planned obsolescence gets you to replace things; you f