MKT 372 * We aren't endorsed by this school

MKT 372 BRAND MANAGEMENT

  • Average Course Rating (from 6 Students)

    4.6/5
    Overall Rating Breakdown
    • 6 Advice
    • 5
      67%
    • 4
      33%
    • 3
      0%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 0%

    • Medium 67%

    • Hard 33%

  • Top Course Tags

    Always Do the Reading

    Group Projects

    Background Knowledge Expected

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    • Profile picture
    Apr 06, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Honestly one of the best classes I've taken with lots of valuable information about consumer behavior.

    Course highlights:

    The project is very insightful as well as the assignments. It's definitely a good application of psychology, marketing and statistics.

    Hours per week:

    3-5 hours

    Advice for students:

    Be proactive and do the readings and let yourself get immersed in class.

    • Spring 2017
    • WARD, ADRIAN
    • Great Intro to the Subject Always Do the Reading Final Paper
    • Profile picture
    Oct 21, 2016
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    You learn a lot about developing a brand!

    Course highlights:

    The group project is very informative and a great experience

    Hours per week:

    6-8 hours

    Advice for students:

    Keep up to date to study and don't get behind

    • Fall 2016
    • brister
    • Background Knowledge Expected Group Projects Competitive Classmates
    • Profile picture
    Oct 21, 2016
    | Would highly recommend.

    This class was tough.

    Course Overview:

    Is super interesting. You get to go in depth into a brand of your choice and analyze its elements.

    Course highlights:

    Group project is fun and cool.

    Hours per week:

    6-8 hours

    Advice for students:

    Choose your brand for the brand audit project wisely! You'll be workingwith this brand all semester.

    • Fall 2016
    • brister
    • Group Projects Participation Counts Requires Presentations

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