Agenda
Properties of attitudes
Traditional view of attitude formation and change
Internal routes of attitude change
Cognitive dissonance
Self-perception theory
External routes of attitude change
Impli
Attitudes and Persuasion
1
Consumer behaviour: course
framework
Social
Influence
NEED
RECOGNITION
2
INFORMATION
SEARCH
EVALUATION OF
ALTERNATIVES
Exposure
Attention
Interpretation
Motivation
Lea
Decision making
1
Social
Influence
Consumer behaviour: course
framework
NEED
RECOGNITION
Exposure
Attention
Interpretation
INFORMATION
SEARCH
Motivation
EVALUATION OF
ALTERNATIVES
CHOICE/
PURCHAS
Topic 1: Introduction
Throughout the course, we will only ask you more
substantial questions on tests about material covered in
lectures/labs. However, you could get small questions
about material in
Agenda
Properties of attitudes
Traditional view of attitude formation and change
Internal routes of attitude change
Cognitive dissonance, self-perception
External routes of attitude change
MAAM
Elabor
Social influence
1
Social
influence
Consumer behaviour: course
framework
2
NEED
RECOGNITION
Exposure
Attention
Perception
INFORMATION
SEARCH
Motivation
EVALUATION OF
ALTERNATIVES
Learning
Memory
MARK 320:
Consumer Behaviour
Welcome!
1
Todays agenda
Syllabus
Overview of consumer behaviour
2
What is it?
Some consumer behaviour questions
An illustrative example
Course goals
To understand the bas
Mind refreshment after the reading break
The decision process
1
Need recognition
Information search
Evaluation of alternatives
Choice/Purchase
Post-purchase satisfaction
Expectancy theory
Equity the
Chapter 18
Seemingly Unrelated Regression Equations Models
A basic nature of multiple regression model is that it describes the behaviour of a particular study variable
based on a set of explanatory v
Chapter 12
Tests for Structural Change and Stability
A fundamental assumption in a regression modeling is that the pattern of data on dependent and independent
variables remains the
same throughout th
PubH 6002: Biostatistical Applications for Public Health
Quiz 1 - Key
Student Name: _
Instructions: This quiz consists of 15 MC questions. While this quiz is designed to take 35
minutes, you have 2 ho
1
MIS 311
WEEK 01 ROLES + CERTIFICATIONS IN IT
OUTLINE
Typical I.T. Career Path
Roles Within IT Departments/Branches/Sectors.
Certifications (General and Role Specific)
Roles within IT
Where do profes
MGTSC 312 Lab Week 1
Accessing Online Data September 7, 2017
Today in the Lab
Go to http:/ulearn.ualberta.ca and log in.
Open these slides from uLearn lab > Week 1.
Introducing the team.
Accessing onl
Chapter 6:
Using Simple Ordinary Least
Squares (OLS) Regression as a
Descriptive Tool
September 13, 2017
Chapter 6 Lecture Slides
1
Simple Linear Regression Overview
Basics for simple regression
Sim
Chapter 4:
Descriptive Statistics Measures
of Central Tendency and
Variability
September 10,
2017
Chapter 4 Lecture Slides
1
Before starting today on the material for this
week, there are a few brief
Chapter 2:
The Data Part of a Statistical
Analysis
&
Course Basics
September 10a,
2017
Chapter 2 Lectures Slides & Course Basics
1
From the second week of classes on in Mgtsc 312:
The same slides wil
Chapter 5:
Graphs and
Covariances and Correlations
as Descriptive Statistics
September 12,
2017
Chapter 5 slides
1
An overview of the Chapter 5 lecture
coverage
Scatter Diagrams you can make using Mi
APR
1
EAR
Effective annual rate you earn if money invested
for one year.
Important: Cash flow frequency must match
interest rate frequency
2
Example 1
What is the present value of a two-year
annuit
Chapter 7:
Using Multiple Regression to
Summarize How One Variable
Depends on Other Variables
September 25, 2017
Chapter 7 Lection Slides
1
Overview of Chapter 7 Lecture Material
Multiple Regression
There are many IT-related Certifications
available from many Organizations: for example:
From: BTM Forum Strategic Plan, 2016
There are many MIS-related Certifications
available from many Organization
MUST SHOW WORK
HELP PLZ
Name_
YOU MUST SHOW YOUR WORK TO RECEIVE FULL CREDIT.
Using the TI84 Calculator to Compute Confidence Intervals:
- For a confidence interval about a population proportion, use
Assignment 2: Project
By Week 4, Day 6, submit this to the M4 Assignment 2 Dropbox.
Submit the first draft of your survey that would be included in your research prospectus.
Be sure to format the draf
Answer
Here,the age of 40 does not matter as we need to find the reserve needed when the insured
attains the age of 50.Assuming that the insured attained the age of 50,the insurance can be
represented