Aggregated. Joint Utility Function.
Individual preferences. Based on the basic assumption that
Household maximizes a single set
household members have different preferen
EEP154 - Lecture 4
-food dirt - salt, dirt, and vegetable oil - used to fill their stomach.
-Value chain: pick the one with sufficient value chain available.
-Triple bottom line: people, planet, profit
_study livestock, how poor people manage the
Product concepts - Check lecture slide
-An approximate description of the technology working principles and form of the
-A precise description of how
Approach it from the customers' perspective - put yourself in the shoes of peo
Value chain governance
Fresh fruit and vegetable (FFV) value chain
Processing services (in FFV chain)
Mart (related to
New Product Development & Design
Demographic (as in characteristics of the market)
Psychographic (as in characteristics of the market)
Behavioral (as in characteristics of t
Absolute poverty line
Relative poverty line
Observed consumption basket of goods/services (as used in poverty indicators)
Headcount index (or headc
ICT for Development & eChoupal
Pareto optimality/Pareto efficiency
ITC (the company different
Separability (in context of the household model)
separability (in context of the household model)
Monoculture (in farming)
Rotation (in farming)
Benevolent dictator model
Common preferences model
Cooperative bargaining models
cooperative bargaining models
(with some extras)
Some words below have obvious broader meanings you should know them as they
are used in relation to technology adoption.
From the Required Readings
Questions/Topics to Think About (in parentheses is the lecture associated
with the reading this came from)
What are the top three causes of death in developing
Tech-shop - provide access to tools to create products.
Ted Talk - Tim Brown
-User-friendly: practical instead of look.
-IDEO is very expensive.
UCD in developing countries is expensive and hard to understand people