175.AT&T, MCI, Verizon, and Sprint control approximately 80 percent of the international
long distance telephone market, which can be characterized as a(n)
C. pure competition
D. monopolistic competition
105.Many consumers are committed to brands with a strong link to social action. An example
of this would be
A. McDonald's "I'm Lovin'
It" campaign. B. Brita's
"Filter for Good" campaign.
C. Imagine Babyz video game.
D. Liz Clairborne's
"Clairborne for Men
12. Which of the following statements regarding environmental scanning is the most accurate?
A. Environmental scanning changes the marketing
B. Environmental scanning identifies and interprets
potential trends. C. Environmental scanning shoul
214.In the 1960s, President Kennedy developed what is known as the Consumer Bill of Rights.
This legislation was developed to protect consumers from unscrupulous marketers and
guaranteed consumers four fundamental rights, including the right to be informe
189.The restrictions that state and federal laws place on business with regard to the conduct of
its activities are referred to as
is the form of competition in which distribution (in the sense of shipping
products) is the only element of the marketing mix that exerts an impact.
161.Companies often use Internet-based technologies called a(n)
communication between a company and its supplier, distributors, and other partners.
A. Internet service provider
D. Web URL
E. Web exchange
155.An information- and communication-based electronic exchange environment mostly
occupied by sophisticated computer and telecommunications technologies and digitized
offerings is referred to as
A. Internet marketing
C. electronic commer
149.Powercast, a manufacturer of holiday lights, is developing a
power to electrical products without interconnecting wires.
A. fuel cell
process to transmit
150.Technology can change exis
92. The set of values, ideas, and attitudes that are learned and shared among the members of
a group are referred to as
93. Culture refers to the
A. moral and ethical beliefs
195.The first major federal legislation passed to forbid actual monopolies or attempts to
monopolize any part of trade or commerce in the United States was the
A. Federal Trade
Commission Act. B.
C. RobinsonPatman Act. D.
182.Business practices or conditions that make it difficult for new firms to enter the market are
referred to as
183.Barriers to entry refe
202.Twenty years after the Clayton Act, the growth of chain stores such as Sears led many to
fear that retail chains presented a threat to smaller, independent retailers. The federal
government enacted the
to make it unlawful to discriminate in prices cha
208.In 1998, President Clinton signed the Digital Millennium Copyright Act, which
A. limits access of children to online material considered to be inappropriate
or harmful. B. improves protection of copyrighted digital products.
C. allows the government t
237.A situation in which a manufacturer grants a distributor the sole rights to sell a product
in a specific geographic area is called
A. exclusive dealing
B. a tying arrangement
C. a selective promotion contract
D. an exclusive territorial distributors
230.A trademark is a device that can take almost any form, as long as it is capable of
identifying and distinguishing specific goods or services. Owens-Corning Fiberglas
Corporation's trademark is an example of a product that is protected by
can require a company to spend money on corrective advertising to
correct previous misleading ads.
A. Food and Drug Administration
B. U.S. Department of Justice
C. Better Business Bureau
D. Federal Trade Commission
E. American Marketing Associatio
225.The Trademark Law Revision Act (1988)
A. prevents someone from using a trademark on a noncompeting
product. B. provides for registration of a company's trademarks.
C. protects only the consumer.
D. allows a company to secure rights to a name before it
220.Registration under the Lanham Act provides important advantages to a trademark owner that
has used the trademark in interstate or foreign commerce, but it does not
B. allow a trademark to be used for more
than 83 years.
137.Carl and Nancy Johnson prepared a household budget in an attempt to manage their money
better. As part
of their budgeting process, Carl and Nancy prepared the following list:
necessary expenses, Carl and Nancy subtracted that figure ($1
143.Four new technologies that are expected to have impact on marketing, which are
A. nanotechnology, biotechnology, cloud computing, and
wireless power. B. biotechnology, radiography, stellar
imaging, and crystal power.
C. bio-imaging, wireless power, ra
65. This generation is known as a savvy and demanding group of consumers who feel personally
responsible for making a difference with regard to the environment. They also have an
extraordinary optimism about their potential for fame and fortune.
A. Baby B
46. Baby boomers are an important target market because they
A. include most of the important business leaders in the United States.
B. represent a small proportion of the population but have large disposable incomes.
C. have the longest life expectancies
27. There is a greater concern for health and well-being in the United States. This is most likely
A. increased sales of Cigar Aficionado magazine.
B. the revamping of the format for Parents magazine.
C. the increased number of women in
34. According to Figure 3-1 above, which age group is projected to account for most of
the world's population by the year 2050?
35. According to Figure 3-1 above, the approximate size
19. Which of the following trends identified in an environmental scan is a competitive trend?
A. The growth in biomimicry, or the emulation of nature, in its impact on
innovation. B. The dramatic increase in customer-generated content about
There were four changes in the marketing environment that caused the GPS revolution: (1)
New technologies such as GPS satellites were developed and became readily available; (2)
Regulatory changes allowed cell phone frequencies and former military tech
39. By 2030, the U.S. population is expected to exceed
40. Environmental scans have shown that the population of the United States is undergoing
Today, the GPS revolution is making the entire marketplace
consumers and marketers.
The technology behind the GPS is the use of
71. Which of the following statements about the American household is most accurate?
A. The structure of the American household has not changed significantly since 1960.
B. With a drop in the divorce rate, almost 58% of households today are married couple