Pet Food Express
8/21/15 5:15 PM
From New york
Pet food express because he thought it was going to be a delivery
Organic never made it really big in the industry
True organic food with a lot of meat Is very expensive
The two founders met
Pet Food Express Interviews
Interviewee : 4th year college student who lives in Berkeley
Owns a female dog called Starlight
1. Why are you walking your dog today? (or playing with your dog at the park etc - then
follow up: if they s
Web Link to Bay Legals website!
Seles of rising up!
Social Media captions
explaining the cause !
Instagram of the Seles!
Twitter post of seles and
Facebook post seles and
Pet Food Express Ideas
We met Julie who is from Piedmont and owns a Lab.
We discovered that she spends more money on her dog than her own children BUT
is not spending in the best way
We aim to educate her on how to efficiently buy for her dog
PLAN OF ACTION
Jennifer exccess PR
8/20/15 9:30 PM
How does this parallel with the assignments we already have?
What companies want from PR
o Be innovative
o Get credit for it
For innovative processes or work life balances
How companies measure the
Are you interested in the !
side of business?!
Media & Communications Consulting !
Diane Dwyer/NBC Bay Area!
Two Credits UGBA 177!
This class is all about using media to re-think and re-design marketing, communicatio
8/20/15 9:38 PM
John C. Dwyer
Partner-In-Charge of the Palo Alto office
Co-Chair of the Firm's national Securities Litigation practice
(Joined the Firm in July 1998)
Includes: variety of litigation, negotiation an
Leap Frog Makes Being Healthy Exciting for Kids in Los Angeles Schools With the New
Who: LeapFrog Enterprises and Los Angeles elementary Schools
What: LeapFrog holds a citywide competition between elementary schools in Los Angeles for
Pet Food Express Group 3
1. Nontraditional Media Campaign: Quality in, Quality out @petfoodexpress
a. Come to PFE to find whats best for you and your pet
b. Description of campaign: Pet owners who sh
- Her name is Kathy, and she is a disabled
homeless member of the Berkeley community
- She said she wants nothing to do with BALA
- She says they would deny her and not help her
because she does not have money
- BALA could hel