Chapter 14 Sport Sales
Certain myopias slowed the growth of the sports marketing profession.
One-size-fits-all packages, lack of foresight in marketing
Evolution of marketing occurred through increased competition for the entertainment d
Chapter 13 Event Management
Sport event management: All functions related to the planning, implementation, and evaluation of a sport event. Requires: Finance/budgeting, risk management, tournament operations, registration, volunteer m
o What is sponsorship?
Cash and/or in-kind fee paid to a property in return for access to the exploitable
commercial potential associated with that property
o One of the most prolific forms of sports marketing
o Sponsorship fe
Chapter 7: High School and Youth Sports
o 4.5 million men and 3 million women participated in HS athletic in 2008-2009
o Athletics provides positive influences on adolescents at a crucial juncture of their lives
o School and youth sport p
Chapter 4: Financial and Economic Principles Tied to Sport Management
o The media are constantly drawing our attention to the financial aspects of the sport
o The average player salary in the NBA exceeds $4 million per season
Test 1: Chapters 1-7
Chapter One: History of Sport Management
o Management structures: clubs, leagues & professional tournaments
o Academic discipline
o Theme: sport management structures are conceived and evolve in response to
Chapter 6: Ethical Principles Applied to Sport Management
o Ethics: study of the values guiding our decision making
o Ethical dilemma: practical conflict involving equally compelling values or social
o Ethical reasoning: proce
Chapter 2: Management Principles Applied to Sport Management
o Switch to a more profit-orientated approach to doing business
o Managers must be able to work with the most important asset in
their organization: people
o Total annual licensed
Chapter 3: Marketing Principles Applied to Sport Management
Introduction: What is sports marketing?
o Marketing is seen as the task of creating, promoting, and delivering goods and services
to consumers and businesses= CREATING DEMAND
o Sport marketin
Chapter 20 Recreational Sport
Recreation industry is extensive and diverse. Creation of structured activities that provide personal and social benefits to individuals during leisure time. Direct participation
Active performance in an
Chapter 19 Health and Fitness Industry
Small, sport-specific facilities (boxing gyms and weightlifting clubs).
1960s to 1970s
Popularity of tennis and racquetball led to construction of racquet clubs.
Beginning of a
Chapter 18 Sporting Goods and Licensed Products
Triple commodity nature:
The activity or game form The service The goods
Encompasses equipment, apparel, footwear Areas produce revenues in billions of dollars worldwide
Chapter 17 Sport Broadcasting
Electronic media has transformed sport industry and its relationship with public.
Today, sports fans can watch events unfold around world as they happen.
Broadcasting has also profoundly altered busines
Chapter 16 Sport Communications
Defined as all methods used by a sport organization to proactively deliver its key messages to a diverse universe of constituencies
A dramatic shift in sport industry's communications n
Chapter 15 Sport Sponsorship
What is sponsorship?
Cash and/or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with that property
One of most prolific forms of sport marketing.
Management structures: building blocks
Structures grow in response to broad social changes and/or to address specific
Inclusion: who gets to p