"Communication Theory and Public Opinion"
Power of Public Opinion
Effective communication and ability to persuade others to accept or at least respect your point of view are key to success BOTH are heart of practice of public relations
"Ethics and Social Responsibility in Public Relations"
What are ethics?
Values in action Something we do, not something we have Without ethics philosophers say we can't achieve out goal of happiness Being ethical means identifying valu
"Research and Evaluation"
Value of Research & Evaluation
Cornerstones of good PR practice Lead us to explore 2 areas essential to success in any PR effort:
1. 2. What we think we know: Do our assumptions hold up under closer examination?
"Planning: The Strategies of Public Relations"
Different Kinds of PR Plans
To attain their organization's PR plans, practitioners devise different types of plans 3 basic categories:
Ad Hoc Plans Standing Plans Contingency Plans