What is public relations?
the way organizations, companies, and individuals communicate with the public and the
direct (e.g. presentations, press conference) or indirect ( press release, media
kit) communication with the target au
the first sentence in the advertisement used to grab attention or intrigue
consumers to read the advertisement
expands on a specific idea, communicates the benefits of the product in a way
that will satisfy the c
50 Shades of Branding
How to create brands that dominate
Every brand tells a story
any name, term, sign, symbol or design or combination that differentiates the goods and
services of one seller from the goods and services of other sellers
What is a brand?
Control Room C - Breaking News
the top 10 markets are NY, LA, Chicago, Philadelphia, DFW, SF, DC, Boston, Atlanta,
DFW is currently the 5th largest television market in the US
Waco-Temple_ bryan is currently ranked 87th in market size
AGCJ 489 - Thursday, Sept 1
What is programming?
The main function of commercial media is to deliver an audience to advertisers.
Three changes in society and the industry have dramatically affected programming, and
continue to do so:
Media AGCJ 489 Exam 2
Syndication company examples:
Typical syndicator visit to station; not always so typical (spilled coffee, hit by car, faked
heart attack, calls at home, and other war s
Rockin Revs Roller Rink
Rockin Revs Roller Rink is the perfect spot for childrens birthday parties, college organization
socials, or just a Friday night hang out. Customers can rent skates, or bring their own. When you
AGCJ 105: Introduction into AgComm
Magazines and Newspapers
2014 Media Channel Survey
polled 1000 farm and ranch managers about media use
81% read magazines and newspaper weekly; 97% monthly
get information about latest trends, innovations, techniques,
AGCJ 105 Study Guide
This guide is designed to give you general direction so that you may begin
studying for exam 2. You will need to go over your notes and study them
thoroughly because this guide is not a specific list of whats on the test; it is
History of Special Events
Bob Jani- Walt Disneys first director of public relations
credited for coining the term special event
Disneylands grand opening 1955: 1976 US Bicentennial Celebration and Super Bowl
Arizona Senator John McCain presented his plans for foreign policy and defended his opposition of immediate withdrawal from Iraq on Wednesday before the World Affairs Council in hopes that America regain global leadership and display international go
"Planning: The Strategies of Public Relations"
Different Kinds of PR Plans
To attain their organization's PR plans, practitioners devise different types of plans 3 basic categories:
Ad Hoc Plans Standing Plans Contingency Plans
"Research and Evaluation"
Value of Research & Evaluation
Cornerstones of good PR practice Lead us to explore 2 areas essential to success in any PR effort:
1. 2. What we think we know: Do our assumptions hold up under closer examination?
"Ethics and Social Responsibility in Public Relations"
What are ethics?
Values in action Something we do, not something we have Without ethics philosophers say we can't achieve out goal of happiness Being ethical means identifying valu
"Communication Theory and Public Opinion"
Power of Public Opinion
Effective communication and ability to persuade others to accept or at least respect your point of view are key to success BOTH are heart of practice of public relations