BINOMIAL DISTRIBUTION IN EXCEL
10 coins are tossed. We'll see how to calculate the probabilities of x=0,10 heads
0.5 Probability of one event. Try different values 0.05, 0.10,0.5
10 Number of trials
Reflective essays are often assigned allow the student to write about their personal experience. In
this paper, this reflection is for you to explore your experience with the marketing course and
assignments and your understanding marketi
Product, one of the 4 Ps of the marketing mix as described by Jerome McCarthy, deals
with the product quality, variety, design, features, brand name, packaging, sizes, services,
warranties and returns. An organization thrives on its customers and
Veganism represents a type vegetarian diet that excludes meat, eggs, dairy products and all other
animal-derived ingredients. Many vegans also do not eat foods that are processed using animal
products, such as refined white sugar and some wines. Vegan ref
Consumer Behavior Ch. 7
Chapter 7 Summary
Content LEARNING OBJECTIVES
Understand the nature and importance of reference group influence.
Know the nature of consumption subcultures and their implications for
Understand the natu
Consumer Behavior Chapter 8 Summary
Understand the nature of perception and be familiar with its determinants
Understand the nature of exposure and how marketers can use this
knowledge to develop communications strat
CONSUMER BEHAVIOR Ch 6
Chapter 6 Summary & Objectives
Realize the importance of the household to marketers in its role as the
basic consumption unit for consumer goods in most societies.
Understand the concept of the household li
Consumer Behavior Ch. 9 Notes
Chapter 9 Summary
Understand the basic theories of learning and how they relate to each
other in terms of the learning situations they explain.
Know what factors determine the strength of learn
MKT 572 Fall 2015
Individual assignment (Due 11/29/2015)
Question 1 (20 points):
The United Way agency in your town has contacted you because it has been experiencing
declining donations. You tell the agency that your basic plan to determine why donations
1. It seems that AAA Office World has established a strong manufacturers brand
by creating a line of assorted products for an office supply target market.
They have generic products as well as specialty items to cater to various
1. The characteristics of the market segment that are being target by the company
are based on a single market approach by choosing the extremely wealthy as
their only target market. The qualifying dimensions are based on income that
1. The auto enroll program they have initiated seems to be hindering the
customer satisfaction. The first time that Mrs. Slezak contacted the customer
service team she should have received a response from a customer service
About the Presentations
The presentations cover the objectives found in the
opening of each chapter
All chapter objectives are listed in the beginning of
You may customize the presentations to fit your
Some figures from t
What is Observation Research?
The systematic process of recording patterns of occurrences or behaviors
without normally communicating with the people involved.
The needed information must be either observable or inferable
Chapter Fourteen Q & A
Discuss and give examples of three methods that
are used in marketing research for determining
The first method is the budget available. If the project has a total
budget for data collection of $
Chapter Twelve Q & A
Whats wrong with the following questions?
a.How do you like the flavor of this high-quality Maxwell
b.b. What do you think of the taste and texture of this Sara
Lee coffee cake?
c. We are conducting a study
Chapter Fifteen Q & A
Assume that Sally Smith, an interviewer, completed 50
questionnaires. Ten of the questionnaires were validated by
calling the respondents and asking them one opinion question
and two demographic questions over again. On
What are some situations in which a
census would be better than a sample?
Why are samples usually taken rather
A census would be better than a sample when a
business has only a small group of custom
Chapter 16-18 Q & A
What is the purpose of hypothesis testing?
A.to draw conclusive decisions about sample estimates
B.to determine whether there is support to draw
conclusions about some characteristics of the population
given the evidenc
Target Stores is evaluating several locations for locating a
new Super-Target Super-Center. To do this, a traffic
counting machine records the number of cars passing
each location every day of the week for a 3-month period.
Design a test of a new pricing strategy for
orange juice concentrate. The brand is an
established brand, and we are only
interested in testing the effect of a 5
percent price increase and a 5 percent
price decrease. All other el
Give an example of a scale that would be
reliable but not valid. Also give an
example of a scale that would be reliable
but not valid. Also give an example of a
scale that would be valid but not reliable.
If we were try
Chapter Four Q and A
Why has big data analytics become so
popular with firms like United Airlines,
American Express, and Ford Motor Company?
All major firms collect data related to customer
shopping, transactions, and customer servic
Comment on the following statement by the owner of a restaurant in a downtown area: I see
customers every day whom I know on a first-name basis. I understand their likes and dislikes.
If I put something on the menu and it doesnt sell
September 11- Week 2
September 18-Week 3
September 25-Week 4
October 2- Week 5
October 9- We
First case assignment is from Chapter 3.
Question 8 on page 78 is:
- Some firms choose to generate revenue by selling or licensing their proprietary
software. Other choose an open systems approach and distribute it free of charge.
What do you think drives