Define sports marketing
Process of designing and implementing a plan
Includes production, pricing,
Who and what needs to be satisfied?
Needs and desires of consumers
Needs to be done in a socially responsible manner
Sports organizations for passive participants
Media organizations and social media to keep us informed
School organizations that promote attendance and/or support at sport competition (booster
o Good news
High demand for multitude of good sports ma
SET lecture 1
What is sport and what is sport management?
Sports is any activity, experience, or business
Primary focus is fitness, recreation, athletics or leisure
Sports management is the business of sport
Where sports manager are needed?
There will be 25 short answer questions each worth 3 points.
1. What are the primary provisions of the National Labor Relations Act for
2. Describe professional free agency and what effect it has h