MKT 3355 - Retail Management STUDY GUIDE Examination One (Chapters 1-5) Chapter One: Introduction to Retailing Retailing: definition; what value is based on from consumer perspective; scope; how retailing is distinguished from other types of business; thr
MKT 3355 - Retail Management STUDY GUIDE Examination TWO (Chapters 6-10) Chapter 6: Web, Nonstore-based, and Other Forms of Nontraditional Retailing
Multi-channel Retailing: definition ; types; shifting from single-channel to multi-channel retailing; Dire
MKT 3355 Abbreviated Review for Exam 3
1. Which of the entities in the retail chain can perform one or more of the retail channel tasks? Retailer Manufacturer or Wholesaler Specialists Consumer
2. What are the two main types of organizing a retail store t
MKT 3355 Retailing Abbreviated Review Sheet for Exam 1 (Ch 1-5) Know the following terms and how to apply them: 1. Retail strategy Retailing Strategy: Overall plan guiding a retail firm. It influences the firms business activities and its response to mark
Web Exercise Part I: An Overview of Strategic Retail Management Exercise 1-3 Competitive Analysis As the manager for a McDonalds near my campus, there are many different factors that need to be taken in to consideration about the surrounding competition.