MC 3360 RESEARCH METHODS IN MASS COMMUNICATION
Lecturer: Olga Mayoral Wilson, APR
STUDY GUIDE OULINE FOR FINAL EXAM
1. What is a longitudinal Research?
2. Type of longitudinal research
RESEARCH PROJECT: LITERATURE REVIEW
Millennial Encounters with Mainstream Television News:
Excess, Void, and Points of Engagement
Elements of an Academic Article
In this abstract for the article, Millennial Encounters wi
Which of the following theories represents a deontological approach to ethics?
a. Immanuel Kant's theory of the categorical imperative
b. John Stuart Mill's utilitarian theory
c. The theory of cultural relativism
d. The theory that people's acti
February 2, 2016
Chapter 16 Key Terms
Advertising equivalency counting the number of column-inches in newspapers and magazines
and the number of seconds of broadcast and cable coverage for a client and converting them in
PR RESEARCH MIDTERM REVIEW
Which of the following is NOT a characteristic of the scientific method?
. It is based on the method of authority
. It can be used to predict future events
. It builds on the results of previous research
d. It is
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NOUN SITCOM \SIT-KM\
: A SHOW THAT IS ON TELEVISION REGULARLY AND THAT IS ABOUT A GROUP OF
CHARACTERS WHO ARE INVOLVED IN DIFFERENT FUNNY SITUATIONS
sitcoms target a broad range of people
will target Middle-clas
Running head: [SHORTENED TITLE UP TO 50 CHARACTERS]
P.R student Texas State University
P.R Research TH 2:00 OMW
Interview conducted with aunt who participated in Weight Watchers, Sarah Keith, of
[SHORTENED TITLE UP TO 50 CHARA
MC3360 SECTION 255
Topic: Weight Watchers
Table of Contents
Introduction and Background.
a. Type of Research.
Due Date: Thursday, February 19th 2015
PR Research Video Assessment
Purposes Of Research
A subtitle explains that Dr. Patton is the Director of Utilization Focused Evaluation St. Paul,
Minnesota. In the video he explains five purposes for resea
February 4, 2013
1. Worksheet 4.1
a. Concept: percent of students with drunk driving violations.
b. Will be looking at the relationship between number of students and drunk driving
violations. This could be at all univers
Due: April 29
Review of Research Methods
Chapter 13 discusses newspaper and magazine research. There are different
types of research when it comes to these genres.
Readership research: it became important d