Arminda Streit
WSJ Article Summary #2
Feb. 15, 2016
Pollock, M. A. (16, February 7). 7 Things Investors Should Watch For in 2016. Retrieved
February 14, 2016, from http:/www.wsj.com/articles/7-things-investors-should-watchfor-in-2016-1454900929
Applicatio
MKTG 4330 Team Project Overview
Each group will be responsible to a visiting organization for creating a comprehensive Marketing Communication
(MARCOM) plan. Groups will be self-selected. The organization is a local group of businesses that operate retail
Revised January, 2016
Library Research
Databases
2015 Rick T. Wilson, Ph.D.
1
Ad$pender
Use the six steps to build your report
2
Ad$pender
Report
Category
Action
Media/Market
Select all using >
Time Period
Select specify time period button in the top rig
r
a
P
u
o
F
:
t1
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i
t
a
nd
Chapter 15
Digital Advertising
1
The Digital Agenda
2
Key Terms to Know
DIGITAL AD FORMATS
Text, Display, Rich Media Ads
Film Strip / Skyscraper
Billboard / Leaderboard
Ad Control Bar
TimeSync
Extender
Side Kick
Slider
Push D
Brand, Industry, Customer & Competitor Analyses
Situation Analysis
1
Situation Analysis
Brand
Industry
Competit
or
Customer
2
Brand Analysis
Product
Attribut
es
Communicati
on Style
Brand
Media
Spendin
g
Bran
d
New
Web
s
Analyti
cs
3
Product Attributes
4
Media Strategy & Planning (Ch 10)
Paid, earned, owned model
Types of television programming where ads can be purchased, e.g., national,
syndicated, etc.
Types of magazine advertisements, e.g., gatefolds, etc.
Types of digital advertising formats, e.g., d
Chapter 20 & 21
Ethics and Regulations
in Advertising
1
Advertising Ethics
Evaluating the Social Aspects of Advertising and Promotion
2
Ethics in Advertising
Ethics
Moral principles and values that govern
the actions and decisions of an
individual
or gr
Chapter 10
Media Strategy and
Planning
1
From Big Idea to Media
Plan
TV & Digital Spots
(Dec 15 GOP Debate
Jan 12 State of the Union
Feb 13 GOP Debate
Feb 15 Presidents Day
Mar 1 Super Tuesday)
Microsite
(FU2016.com)
Season 4
Transit Advertising
Sponsored
Chapter 11
Television and Radio
1
Television
The Who, What, Where, When, and How.
2
TV as a Medium
3
Who
Nationwide Buy
National
Syndicated
Local Buy
Spot
First Run
Off-network
Barter / Ad
supported
4
How
Local or National
Sponsorshi
p
Participatio
n
Up-f
Chapter 12
Magazines and
Newspapers
1
Magazines
The Who, What, Where, When, and How.
2
Magazines as a Medium
3
Who
Consumer
Business
4
Who
Verified
Subs
202,004
Paid Subs
2,678,36
2
Circulation
Subscrib
ers
2,880,36
6
Single
538,189
Designated public read
Arminda Streit
WSJ Article Summary #3
February 29, 2016
Karp, H. (2016, February 26). Zumba Turns Sweat and Shimmy Into Hit Songs. Retrieved
February 29, 2016, from http:/www.wsj.com/articles/zumba-turns-sweat-and-shimmyinto-hit-songs-1456506357
Applicati
Paige Wallace
2/23/15
Chapter 10; Media Strategy and Planning
From the Big Idea to the Media Plan
Grey Poupon
o Much like a movie trailer
o Specifically chose Oscars to premiere bc they thought it was a great pairing of what Grey
Poupon stands for and Os
