MKTG3315 ADVERTISING AND PROMOTIONAL STRATEGY
TEXAS A&M UNIVERSITY-CORPUS CHRISTI
Assignment2 Promotion Agency Evaluation
Purpose: To evaluate the offerings of a promotion or advertising agency in order to launch a new
You will act as
Test 4 Review
What is the Stern Model?
Pattern, context in which all advertising has used in order to convince the audience to purchase
a product. If it works well then the audience will imagine them using the product.
What is a SWOT analysis and why is i
3. Angela uses fraudulent means to induce Walter to enter a sales contract
4. Generally, a contract may include language that limits or alters the damages recoverable for a breach
of warranty, as long as the restrictions are not unconscionable.
Test # 1
1. Whats the difference between advertising and marketing?
Why is marketing the umbrella profession under which
advertising now falls?
- Marketing is a way of finding your target audience so then you can