The Grammar, Spelling and Punctuation Test
From the catalog:
The change from premajor status to a specific major will be accomplished after
completion of the mass communications core curriculum and
Fowles (1982) study guide:
What did Fowles base his 15 emotional appeals on?
Why do advertisers use these appeals? (i.e., What is the benefit of using emotional appeals?)
Be able to differentiate among the different appeals. Some that are often confused i
Schlosser (2001) study guide:
Who was Ray Kroc? Who was his role model?
What is cradle-to-grave advertising?
What is cross promotion?
o How does McDonalds use cross promotion?
Why do kids make ideal customers?
Abernethy & Franke (1998) study guide:
What research question were the authors exploring?
What was their overall finding?
In which media outlet(s) did advertising contain the most information?
What explanation(s) did the authors offer for their findings?
Alexander (2003) study guide:
What are the four types of masculine ideals?
o (Be able to describe: No Sissy Stuff, Big Wheel, Sturdy Oak, Give Em Hell)
What is the Adonis Complex?
What was the purpose of the authors study?
What was the major study finding
Simon & Arndt (1980) study guide:
What is the advertising response function?
o What are some examples of inputs and outputs?
What are the two proposed shapes of the advertising response function?
o Which of the two shapes is believed to be correct among a
Harris & Carman (1983) study guide:
What are the assumptions of a functioning market (i.e., conditions for market success)?
What types of market failures exist? (try and come up with your own examples of each)
o What are the differences between the differ
Rotzoll & Haefner (1986) study guide:
[For Tuesdays class]
What are the basic premises of the market information (competition) and market power
What are the major flaws of the market information (competition) and market power
Farris & Albion (1980) study guide:
What are the basic premises of the marketing information and market power schools?
What factors make it difficult to determine the nature of the relationship between advertising
and the price of products?
Moore (1982) study guide:
Review the three types of subliminal messages described in the article.
What is the limen? How might individual differences in the limen play a role in subliminal
What is the authors overall conclusion regarding the e
Paek & Shah (2003) study guide:
What do the authors mean by model minority?
What is stereotyping, and why is it so prevalent in advertising?
What stereotypes of Asian Americans did the authors find in the ads they examined? (Look
under Textual Analysis)
Chapter Three: The First Amendment, History and Application
Civil liberties and civil rights
The first 10 amendments to the U.S. Constitution are commonly referred to as
the Bill of Rights, but that is a misnomer because the describe freedoms and
Media Law Notes- Chapter 2: Legal Procedure
Categories of Laws
Substantive laws: Principles for acceptable behavior, along with prescribed
punishments for their violation
Procedural laws: Set out the legal rules for determining when and how
Chapter one: Introduction to the legal system
Laws: Principles that structure the relationships between government and the governed, and
among the people within the society.
Three types of Government
o Unitary: Central power; Sovereign (person o
Spanish Language Media in the United States
Kenton T. Willdnson
Texas Tech University, USA
Spanish language media have long been important channels for reaching people of Latin American
or Iberian origin in the United States. English language and biling
PR & Press Conferences
PR 3310, Spring 2013
Chris Cook, Instructor
You are the Spokesperson
Its Your Duty
You will be required to speak publicly on numerous occasions. As a
matter of fact, you should expect it.
You are the public relations professional.
Role of PR in Corporate Setting
Help create favorable business environment
Help marketing function
Contribute to business goals
CSR & Corporate Philanthropy
Corporate Social Responsibility (CSR)
Demonstrate a commitment to second bottom
RADIO AND TELEVISION
The Reach of Radio and Television
Reach a vast majority of the American public
Radio reaches 80 percent
Television reaches 95 percent
Still the preferred means, by percentage, of communication
Above metrics are prior to 2010
Internet Use in PR
PR 3310 March 26, 2013
Chris Cook, Instructor
77.4% of the population of North America use the
1.95 billion people worldwide use the internet
Organizational websites are important platforms for the
Learning to spell
From Mr. Robert Wernsman, Instructor, Department of Journalism and Electronic Media, and
administrator of the grammar-spelling-punctuation exam.
Many people, college students among them, do not give a sec
Media and Communication 1100:
Success in Media and Communications
Please read this syllabus (Do you know what a syllabus is?) carefully and be sure you understand it
completely. Ask questions if anything is unclear to you