Study Guide Exam 1
Brand A brand is an offering from a known source.
Competition Competition includes all the actual and potential rival offerings and substitutes a
buyer might consider.
Demands Demands are wants for specific products backed by
Project Scope Statement
Ambience Full service Salon
PM592 Week 5 Assignment Problems
Problems 5-1 through 5-2 (Graded)
5-1 Earned Value Calculation
Your project has four activities. Below is the current status of each activity.
Activity A was to have cost $150,000 when complete. Its costs so far are $45,00
Average cost is the cost per unit at that level
of production; it equals total costs divided by
Countertrade when buyers lack sufficient hard
currency to pay for their purchases. (barter,
compensation, buyback, offset)
Know the concepts discussed in class (In many cases they overlap with the book).
Concepts in book
Customer lifetime value
Customer relationship management