The total amount of _ costs remain the relatively stable no matter how many
units the company produces.
c. Contribution margin
Company Y knows they can sell 100 basket
PRACTICE QUIZ 2
The positioning of your product is most closely related to your
a. Competitor's Product
b. Tangible Product
c. Core Product
d. Product Extensions
Which of the following is NOT true about the sport product?
Practice Quiz 4
By simply knowing a companys _ strategy, you can figure out what
market the company is targeting.
a. Product positioning
b. Brand equity
c. Product differentiation
d. Product innovation
_ is a set of asset or
Quiz Review #1
Which of the following is a way to build brand equity into the sport product?
a. Promote star players and coaches
b. Develop distinct trademarks
c. Emphasize franchise or product history / tradition
d. All of the abo
PRACTICE QUIZ #3
Effective promotions should.
a. Increase product awareness
b. Attract interest in the product
c. Increase sales
d. All of the above
What must marketers be cautious of when using price-oriented promotions?
Practice Quiz -6
Offering a family plan for home games where parents and two kids get 4 tickets, 4 hot
dogs, and 4 sodas all for $60 is an example of what type of promotion?
a. Sales promotions
b. Personal selling