1. Explain the function of three social media that you used mostly, and analyze their target and their
I actually used more than 3 social media, but the ones I used mostly are Facebook,
Twitter and Instagram. Each social media has their o
Trap-Ease America, located in Costa Mesa, California, is a company that offers a new solution
to a commonly found problem, mice. With the cooperation of plastic-manufacturing firm, TrapEase America produces the trap which consists of a p
Impulse buying is defined as a buying action undertaken
the problem having been previously
recognized or a buying intention formed prior to entering the store.
Factors Affecting Impulse Buying Behavior
New-Product Innovation at the Speed
1. Based on the information in this chapter, identify major similarities and differences between the
new-product development process at Google versus that found at most other companies.
Google follows only five
Bentley Motors: Differentiation and Positioning in International Markets
1. What is international market segmentation? What challenges does it pose to Bentley?
International market segmentation is segments of consumers who have similar needs and buying