Howard Shultz Born July 19th 1953 best known as CEO of Starbucks and former owner of Seattle
Super Sonics, also he was member of the board of directors of Square Inc. a mobile payment
corporation. In 1998 he co-founded Maveron an investment group.
Diamond of national advantage- explains why some nations and their industries outperform others.
Factor endowments- must be rare, valuable, difficult to imitate, rapidly deployed
jlhis exam consists of 'p ' g , 2 _-._P_.
50 multi le chorce uestions 2 ts each. Total value 100 oints
1. All of the f '
owmg statements about WPT WhiCh of these
. It refers to makin d ' -
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Marketing Part of the Assimulation
I will be discussing our Marketing Strategy
Our main goal in the Marketing Department is to gain a large
percentage of the market share in the high tech market.
The graph shows how we have the most