IFEYINWA CHIGOZIE OKOLI
MKT 6334.501-DIGITAL SALES STRATEGY
ASSIGNMENT- Customer Centricity at EMC
Q1: How important has customer-centricity been to EMCs success
over its first 30 years? How important is it to EMC going forward?
Customer centricity at EMC
Dr. Gonca P. Soysal
MKT6309: Marketing Research
Research for Segmentation
The S in STP
How do we actually find the segments?
technique used to identify
groups of similar customers
in a market (i.e., m