Student Name: Miao Wang
Net ID: mxw142330
Case Study 1 Biopure Case Questions:
a. Identify relevant market segments and speculate whether the product is valuable to
each segment at the suggested prices ($600-$800)
As the case said the
Multiple R 0.998155
R Square 0.996314
Adjusted R 0.995979
Standard E 0.102188
2 62.09071 31.04536
Try to understand ROA and ROCA ?
ANALYSIS OF RISK
SHORT TERM RISK
1 . Current ratio
Higher ratio means short term risk is lower because shoert term risk is measured by current
assets/current liabilities.assets are higher and liabilities are lower then sho
Accounting for Managers - ACCT 6305
Session (002, 005):
Honor Code Statement
I pledge my honor that I have not violated the Honor Code during this assignment. In
particular, I did not discuss the questions w
Adjusted R Square
X Variable 1 Residual Plot
Coefficients Standard Error t Stat
P-value Lower 95%Upper 95%
Economic Value = Incremental Benefits
over Debeaking Switching Costs
Optical Distortions, Inc.
Lower mortality (9% 4.5%): 10c/chicken
Feed savings: 11.25c (?)
Egg production increase: 4.5c
Labor costs of insertion: about a wash (?)
Retailers like sales promotion are becoming more willing to sell Culinarian's products.
A couple of agencies even ran local advertisements featuring the discount.
Customers like sales promotions can create stronger customer relationships.
Individual Conficence Intervals
Individual Alpha =
1 vs 2
2 vs 3
1 vs 3
6 Reasons Why Online B2B Advertising Is Important
by: Tuan Nguyen
We may take digital advertising channels for granted at this point, having seen them around
so much, but thats a dangerous attitude to take. The second the original motivation for an
Marketing is an important function that brings companies and clients closer together. Marketing
management and establishing a marketing orientated organisation with the emphasis on the
customer is a core component in an organisations
eadership and Organizational Behavior
March 17th 2011
My Life Styles Inventory Interpretation
I enjoyed taking the LSI because I like to seek individual growth so receiving results which reveal my strengths and
weaknesses was like a gift to me. The LSI ex
* Planning principles :1 Segmentation:- There are three different kind of segmentation in the
market - Geographic Segmentation, Demographic Segmentation and
Psychographic Segmentation. Pagoda has chosen Demographic
Segmentation. Pagoda wants to target tho
2 Marketing strategy :Pagoda already chooses the marketing strategy under the planning
3 Marketing mix decisions:Pagoda uses a 4ps for marketing mix decisions. These are already
explaining for planning principles.
4 Implementation and control
Good product knowledge, market knowledge and have extra money to take
longer in the market situation.
* Threat of substitute :- Currently there are no competitions in the
Vietnamese cuisine. But only one threat is risky for the pagoda- new
1. The organizations strong point dimension, market share included to
calculate competitive benefit. KFC is cash cow. KFCs market growth is low
and market share is high. Therefore the profit and cash flow is high.
Because of low growth, company require lo
2 Ansoff matrix :This tool useful for decide a product or marketing development strategy.
This tool is divided for four parts. Market penetration, Market development,
Product development and Diversification. Pagoda uses product
development strategy. Becau
This is a draft of the marketing plan for a restaurant that is to be situated in
the heart of Metropolitan Atlanta. This is a brief summary of the sections to
be discussed below. The reason of deciding to establish this restaurant is
.1 Market Summary
Setting up a business in the heart of Atlanta Georgia requires a target
group that would potentially patronize the franchise. The target for this
restaurant would middle class to upper class citizens, families that have
special needs chi
Reasons for not launching(1)
Biopure Case Study
What is market potential?
Is Oxyglobin a threat or an asset for Hemopure?
What should Biopure do regarding the
commercial release of Oxyglobin?
Reasons for not launching(2)
Biopure was founded as