Hootsuite Setting Up Your
Now Set Up Your
On a computer or on your phone.
Take a screenshot and attach it to
Homework #3 for a 3 pt. bonus.
Introducing and Naming New
Products and Brand
Current Markets Market
Brand Positioning: The Act of
designing the companys offer and
image so that it occupies a distinct
and valued place in the target
Wrigley Gum Brands
Online and Traditional
ENGAGEMENTWHAT DOES IT
Performing the intended action: Conversion
HGTV DREAM HOME
1. One reason that video creates a stronger connection with consumers is
a. Because it tells a story.
b. That it is seen as a diversion or quick break.
c. Because viewers are more vested in content when there is a human face attache
How to write a
1. What is a creative brief?
2. What a creative brief is not.
3. How to write a creative brief.
4. Some examples
5. Summing up
What is a creative brief?
crea-tive (krea tiv), adj.
1. having the quality or power of