Its in the bag
Large corporations around the world are modernizing their logos to increase sales and remain
competitive. With that said many companies find their old logo to be sentimental, but no longer want
the old logo distributed.
1. What did E Ink do right? What did it
do wrong? What might they have done
E Ink considered various business models.
Keeping their long term target of getting to
radio paper, they also tried to keep the
short term cash flowing by gaining