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MKT 4330 Digital and Internet Marketing

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  • Top Course Tags

    Always Do the Reading

    Great Intro to the Subject

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    • Profile picture
    Jun 12, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    This class was a great experience overall; the amount you learn from the online section will surprise you as you get familiar with the way that SEO, SEM, PPC & digital marketing principles drive our e-commerce economy. Professor Edsel is very wise & patient, as well as lenient to those that truly make an effort. For example, I came into the course nearly 3 weeks in & immediately got to work because I knew that I was behind on the syllabus. I did all of the assignments I possibly could even though they were late, wrote him a polite e-mail asking (more like begging, lol) him to accept my work for full credit. He replied within the hour that the work I'd done was great & that he had given me full credit. Can't ask for anything better than that!

    Course highlights:

    Two words. Google. Adwords. During this course Edsel walks us through how to get our certification in Google Adwords, which is a free certification for students that sign-on to the program with their university e-mail address. Currently I run two blogs that I would like to get more popularity & traffic to in order to turn my hobby into passive income... needless to say, this class was the perfect recipe & after passing with an A+ & putting my new skills to work, I'm happy to say that each month there's a passive income stream coming my way just for doing what I love best: writing & motorcycles.

    Hours per week:

    3-5 hours

    Advice for students:

    You need to be able to keep up with the reading. There is a lot of it. If you are not a voracious reader & can not read for more than 2 hours straight per day I would not recommend the online section. The quizzes are detailed, but each of the exams are where things get tricky... especially if you didn't read the text.

    • Spring 2017
    • AlexanderEdsel
    • Yes
    • Great Intro to the Subject Always Do the Reading

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