Pretty easy, overall.
Great class, not too hard and doesn't require too much time. Professor Swenson uses a book he wrote and at times I feel that it is poorly written but the class isn't too bad and is pretty even between tests and assignments.
I learned a lot about marketing and how customers view products and about different marketing schemes and researching techniques. It covers quite a bit but doesn't go very deep. Professor Swenson is pretty funny which is a highlight. As long as you study and do the assignments you'll get a high grade.
Hours per week:
Advice for students:
Read the book and make sure you know the information on his slides. Do this and you should be fine.