This class was tough.
First, Professor Billeter is a great teacher. He really know how to connect with students and present information in such a way that allows easy application in real-life scenarios. Second, the course has deepened my understanding of what marketing is and why it is needed.
The project for this course is a lot of work and every second is worth it. Choosing a mid to large size company, you get to participate in and conduct research to improve a specific product. A great way to apply what you learn!
Hours per week:
Advice for students:
Stay on top of the work for this class and you will be fine!