BUSM 241
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BUSM 241 Marketing Management

  • Average Course Rating (from 3 Students)

    3.5/5
    Overall Rating Breakdown
    • 3 Advice
    • 5
      0%
    • 4
      67%
    • 3
      33%
    • 2
      0%
    • 1
      0%
  • Course Difficulty Rating

    • Easy 33%

    • Medium 67%

    • Hard 0%

  • Top Course Tags

    Always Do the Reading

    Great Intro to the Subject

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    • Profile picture
    Apr 26, 2017
    | Would recommend.

    Not too easy. Not too difficult.

    Course Overview:

    He does such a good job and making the class entertaining and yet showing how what we learn applies to the real world.

    Course highlights:

    I realized that marketing is all around us. I learned also that understanding how it works is useful in everyday life.

    Hours per week:

    6-8 hours

    Advice for students:

    Study the practice tests and all the online quizzes. It helps so much come test time.

    • Winter 2015
    • Michael Swenson
    • Yes
    • Always Do the Reading
    • Profile picture
    Feb 10, 2017
    | No strong feelings either way.

    Not too easy. Not too difficult.

    Course Overview:

    Interesting course in some ways with lots of videos, but I often found myself bored and uninterested in the class as it all was just the reading duplicated.

    Course highlights:

    I learned more about the terminology used in marketing.

    Hours per week:

    3-5 hours

    Advice for students:

    Midterm 2 will include things he has not taught nor was in the book. Good luck.

    • Winter 2015
    • MichaelSwenson
    • Yes
    • Profile picture
    May 31, 2016
    | Would recommend.

    Pretty easy, overall.

    Course Overview:

    This is a great course, with lots of interesting subject matter. It is not too difficult but helps give a lot of great insight into sales and marketing. It is mostly taken as a prerequisite but would be good for any aspiring business person.

    Course highlights:

    There are TONS of examples of the material learned. The teacher does a great job of showing how what he is teaching is used in every day life. I learned how a balanced approach in market can lead to success in generating profit.

    Hours per week:

    0-2 hours

    Advice for students:

    It is a lot of memorization so if you struggle to remember things then I would think twice before taking it.

    • Winter 2016
    • Michael Swenson
    • Yes
    • Great Intro to the Subject


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