1. Has Father Daniel Mary established a future direction for the Carmelite Monks of
2. What is his vision for the monastery? His vision was to get a bigger piece of land and get
new a accommodations for monks, a retreat center for lay visitors
Why do many brands with a large market share spend proportionally less on advertising compared to brands
with small market share?
Beyond a certain volume of promotion, diminishing returns set in.
Sales and market share improvements slow down an
Reflection: Discuss the most important ideas you derived from learning
Setting the right price on a product in short and in long-term; in order to succeed in the market its
important to know the average price in the market. This is a rea