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MGT 3500 FUND OF MARKETING

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    • Profile picture
    Dec 26, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would recommend this course for anyone who is interested in the business world, whether your major includes business or not. Professor Schulz is a credible professor who has much experience with big corporations such as Coke, Disney, and P&G. He has real world experience and shares key concepts to marketing that every business big or small should have on their radar. This class gives you opportunities to go out and actually see how a market works, how to sell your product, and how to be profitable in todays economy.

    Course highlights:

    A few highlights of this course were hearing real life experiences in big companies, actually going out and gathering primary data, and making brand positioning statements. The first highlight is the real life experiences. Professor Schulz's real life experiences with Coke, Disney, and P&G were easily a highlight for this course. These experiences give him credibility and a platform in which he is able to teach his students valuable concepts that are applicable to today. The tools he gives you are tools that can help you be successful in your career if you use them right. The second highlight was when we went out into the market and gained primary data. We had a few assignments where we would have to go out in groups to a grocery store or small business and actually make observations and gain market insight. For instance, we went to a local grocery store to look at one product category and take notes on what we saw. We took down prices, asked customers why they preferred product A over B, looked at packaging, and studied the placement of different products. You can read about this stuff in books and hear about it in lectures; however, when you are able to go out and experience this material hands on you're able to gain a deeper understanding of the material. The third highlight was looking at brand positioning statements and creating them. Brand positioning statements is vital to selling your product. They tell you what the product is, who the target audience is, how it is beneficial to the consumer, and how it works. They use kitchen logic so that consumers can understand how it works; it's not magic. We spent a lot of time analyzing magazine ads and seeing if they effectively communicated the key items a business needs to hit in order to entice the consumer to buy the product. After we had examined ads, we then had the chance to create our own to solidify our understanding.

    Hours per week:

    6-8 hours

    Advice for students:

    Advice that I would give to students considering this course is to engage yourself in the course. It's easy to sit back and just listen to the lectures; however, if you make that effort to apply yourself and notice the material in the real world, you will find that this class is applicable to any major. This course can give you an edge in your work environment and help you be successful in whatever career you pursue.

    • Fall 2016
    • EricSchulz
    • Great Intro to the Subject Group Projects Great Discussions
    • Profile picture
    Jun 22, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    I would highly recommend this course because of the many skills that you will gain while learning new material. This class is designed to teach students how to work in group settings just as they would on a marketing team for a company. I learned how consumers think, how to develop a marketing strategy, how to analyze what does and doesn't work in marketing, how to identify your target audience and learning first hand how important good communication skills are in the world of marketing.

    Course highlights:

    I really enjoyed the raw learning that the professor provided. We didn't have a published textbook from some author who "believes" they know everything about the subject matter, our whole textbook was our professors experiences in the professional world, including his failures and successes.

    Hours per week:

    6-8 hours

    Advice for students:

    Go into every lecture with at least one question to ask the professor. Immerse yourself in the content of the course because the more you do, the more that you will take away from the course. It's fine if you ask a stupid question, make yourself vulnerable and make it known to the professor that you want to learn as much as possible. The more serious you take the class the greater impact this course will have on you.

    • Spring 2016
    • Eric Schulz
    • Yes
    • Great Intro to the Subject Group Projects Great Discussions

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