MKTG 3100
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MKTG 3100 Consumer Behavior

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  • 2 pages Assignment 1 (Functional Theory of Attitudes)
    • Assignment 1 (Functional Theory of Attitudes)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger Mktg 3100 Dr. Amos TH 5:30 Assignment 1: Functional Theory of Attitudes Utilitarian function: An example of utilitarian function within my life is my companys apparel that all members wear. I work for Vivint and many of us wear flat brimmed V
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    Assignment 1 (Functional Theory of Attitudes)

  • 1 pages Journal Entry 7 (Cultural Norms)
    • Journal Entry 7 (Cultural Norms)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger Mktg, Dr. Amos TH/night 10/22/14 Journal 7 (Cultural Norms) A cultural norm that has been on a consistent rise especially among the millennial generation is marijuana. The most predominate usage of the drug is among liberalists who live in Co
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    Journal Entry 7 (Cultural Norms)

  • 1 pages Journal Entry 6 (Opinion Leaders)
    • Journal Entry 6 (Opinion Leaders)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Jud Stanger Mktg 3100, Dr. Amos TH Nights, 10/13/14 Journal 6 (Opinion Leaders) A large opinion leader in Utah is Bill Gephardt. His entire Get Gephardt approved company is based off peoples trust that he built prior in his television career. Businesses l
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    Journal Entry 6 (Opinion Leaders)

  • 1 pages Journal Entry 5 (Social Judgement Theory)
    • Journal Entry 5 (Social Judgement Theory)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger Mktg 3100, Dr. Amos 10/6/2014 Journal 5 (Social Judgment Theory) When analyzing social judgment theory in a context for the real world I thought of peoples political views about presidential and other government candidates or representatives.
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    Journal Entry 5 (Social Judgement Theory)

  • 1 pages Journal Entry 4 (Extended Self)
    • Journal Entry 4 (Extended Self)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger Mktg 3100 9/30/2014 Journal 4 (Extended Self) When relating extended self into the real world I felt the topic of dress to be an appropriate example. My specific subject of study is what we as a society call hipsters. One specific way they di
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    Journal Entry 4 (Extended Self)

  • 1 pages Journal Entry 3 (Emotional Intelligence)
    • Journal Entry 3 (Emotional Intelligence)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger Marketing 3100 Dr. Amos TH 5:30 Emotional Intelligence (Journal 3) My application for emotional intelligence in my life was based off the emotional of my younger sibling. She just turned 17 and attends high school as a senior. This time perio
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    Journal Entry 3 (Emotional Intelligence)

  • 1 pages Journal Entry 2 (Priming)
    • Journal Entry 2 (Priming)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger Market 3100, Dr Amos Thursday 5:30 Priming Journal Entry #2 When applying priming into my life I realized that it can be a difficult task considering priming is a subconscious behavior. When thinking of businesses that excellently promote pri
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    Journal Entry 2 (Priming)

  • 1 pages Assignment 6 (Cognitive Biases Exercise)
    • Assignment 6 (Cognitive Biases Exercise)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger MKTG TH, Dr. Amos 11/4/14 Assignment 6 (Cognitive Biases Exercise) The first cognitive bias that often affects my judgments is the Bandwagon effect. The bandwagon effect is when a person makes decisions or judgments solely based off the fact
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    Assignment 6 (Cognitive Biases Exercise)

  • 1 pages Assignment 5 (Personality Assessment)
    • Assignment 5 (Personality Assessment)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger Mktg 3100,Dr. Amos 9/28/14 Assignment 5 (Personality Assessment) 1. After evaluating my results from the Myers-Briggs assessment I was actually quite shocked. I have never taken the Myers-Briggs before and with most personality assessments I
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    Assignment 5 (Personality Assessment)

  • 1 pages Journal Entry 1 (Anthropomorphism)
    • Journal Entry 1 (Anthropomorphism)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger Marketing 3100 Dr. Amos TH 5:30-8:00 9/6/14 Journal Entry 1 (Anthropomorphism) While trying to find an application of anthropomorphism in my life I came across a very interesting discovery. While pondering what objects I have purchased look h
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    Journal Entry 1 (Anthropomorphism)

  • 1 pages Assignment 4 (Nostalgia)
    • Assignment 4 (Nostalgia)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger MKTG, Dr. Amos 11/8/14 Assignment 4 (Nostalgia) One consumption activity that I heavily participated in during my childhood was playing videogames with friends. We had many different types of gaming consoles and videogames, but one game that
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    Assignment 4 (Nostalgia)

  • 1 pages Assignment 3 (Decision Making Models)
    • Assignment 3 (Decision Making Models)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger Mktg TH, Dr. Amos 11/4/14 Assignment 3 (Decision Making Models) A major purchase decision made in the past year was when purchasing my first car. Although I had driven multiple vehicles throughout high school and the beginning of my college c
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    Assignment 3 (Decision Making Models)

  • 1 pages Assignment 2 (Decision Making Perspectives)
    • Assignment 2 (Decision Making Perspectives)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger MKTG 3100, Dr. Amos 10/26/14 Assignment 2 (Decision Making Perspectives) An example of when my decisions are based off a rational decision perspective is when I purchase new guns. After extensive research of the proper caliber of bullet that
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    Assignment 2 (Decision Making Perspectives)

  • 1 pages Journal Entry 8 (Millennials)
    • Journal Entry 8 (Millennials)
    • Weber
    • Consumer Behavior
    • MKTG 3100 - Fall 2014
    • Judd Stanger MKTG 3100, Dr. Amos 10/26/14 Journal 8 (Millennials) An interesting example of the Millennial generation is social media and its influence. The Millennial generation is the most connected generation of individuals thus far. The ability to com
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    Journal Entry 8 (Millennials)

Consumer Behavior Questions & Answers

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    • Profile picture
    May 18, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Consumer behavior is an intriguing course which displays the psychology of buying behavior. Very important for any student considering studying marketing.

    Course highlights:

    It is important to study this course if you are considering a career in marketing. Especially in the world of academia. For a marketing PhD, Consumer behavior is actually a common emphasis.

    Hours per week:

    3-5 hours

    Advice for students:

    Be open to studying theoretical frameworks. On the surface it may seem useless, but putting life in those theoretical frameworks makes things very interesting.

    • Spring 2015
    • clintonAmos
    • Great Intro to the Subject Participation Counts Great Discussions
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