MKTG 3100
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MKTG 3100 Consumer Behavior

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    • Profile picture
    May 18, 2017
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    Consumer behavior is an intriguing course which displays the psychology of buying behavior. Very important for any student considering studying marketing.

    Course highlights:

    It is important to study this course if you are considering a career in marketing. Especially in the world of academia. For a marketing PhD, Consumer behavior is actually a common emphasis.

    Hours per week:

    3-5 hours

    Advice for students:

    Be open to studying theoretical frameworks. On the surface it may seem useless, but putting life in those theoretical frameworks makes things very interesting.

    • Spring 2015
    • clintonAmos
    • Great Intro to the Subject Participation Counts Great Discussions

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