Not too easy. Not too difficult.
Consumer behavior is an intriguing course which displays the psychology of buying behavior. Very important for any student considering studying marketing.
It is important to study this course if you are considering a career in marketing. Especially in the world of academia. For a marketing PhD, Consumer behavior is actually a common emphasis.
Hours per week:
Advice for students:
Be open to studying theoretical frameworks. On the surface it may seem useless, but putting life in those theoretical frameworks makes things very interesting.