According to Robert Everson,(1987), Elasticity of demand is the degree to which demand for a good or
services varies with its price. Normally, sale increase and decrease with the drop in prices. As a general
rule non-essentials show elas
Our current business is considering expanding into the Chinese market. In order for the expansion to be
successful it is important to be aware of cross-cultural differences between the marketplace in the
United States and the marketplace in China. Th
There are many cross cultural differences that would need to be taken into consideration if a US
company were to expand into China.
Language is an important cultural difference that has to be taken into consideration. It would be wise to
Read Peng Global Business: Chapters 1, 5, 6 and 11
What are three views of globalization and their characteristics?
Globalization Close integration of countries and people of the world.
Three views of Globalization:
a new force sweeping through the world