Strategic and Marketing Planning
Set 1 - Study Questions
1. What are the four components of the marketing mix?
Product, Promotion, Place, Price
2. What kinds of decisions does Product strategy include?
What goods or services to offer, customer service, pa
A sole proprietorship is a type of business where there is no legal
distinction between the business and its owner. It is the most popular form of
business in the United states. Before you decide that this is the tyoe of businwaa
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