Thursday August 30th
Marketing 4 Ps:
Marketing Applies to.
a. ConsumeriPad everyone knows what it is, no explanation
b. B2BStaples, UPS
c. Industrialcement, Boeing
a. Single Exchanged
Marketing is derived from:
Economics Rational side of marketing-deals with cost and price and how
consumers make rational decisions.
Emotional side of marketing- people want aple computers because
Mktg notes for 3rd exam
more conceptual, do learnsmart
Cost benefit analysis-J.K. Rowling wrote harry potter books in coffe shop with baby
because she had no heat in her apartment.
Value= rational and emotional benefits
-culture is not as well developed. Coke is saying develop on your own but do it with
-fully developed cultures, coke doesnt try to develop them. They say when you feel like
6. experimental/ authentic marketing
A) consumers and products have relationships
b. censoring branding, rituals icons symbols
c. consumers feel they belong, Harley Davidson, coke, Disney
Got milk. Excellent campaign to reposition a
Product concept; based on production concept but offers customers variety ad choices.
Selling concept: supply greater than demand.
Need to push products on buyers.
In order to sell more cars a salesman had to bring the man in and
2. BTEs w/ in each level of industry barriers to entry and exit?
Economies of scale, economies of scope
IPR- intellectual property rights
Distributioin lock, only coke or only pepsi in restaurants. Pepsi bought pizza
hut and kfc and taco