Chapter 12Services and Nonprofit Organization Marketing
1. A(n) _ is the result of applying human or mechanical efforts to people or objects.
a. application processor
b. profit intermediary
c. tangible product
e. nonprofit organ
Chapter 9Decision Support Systems and Marketing Research
1. Everyday information about developments in the marketing environment that managers use to
prepare and adjust marketing plans is referred to as:
a. competitive intelligence
Chapter 19Pricing Concepts
1. Price is best described as:
a. that which is given up in exchange to acquire a good or service
b. money exchanged for a good or service
c. the psychological results of purchasing
d. the cost in dollars for a g
Chapter 18Sales Promotion and Personal Selling
1. _ is marketing communication activities in which a short-term incentive is offered to
induce the purchase of a particular good or service.
b. Sales promotion
Chapter 6Consumer Decision Making
1. The processes individuals use when making a purchase decision are called _.
a. consumer behavior
d. perceptual mapping
e. database mining
Consumer behavior describes h
Chapter 20Setting the Right Price
1. The marketing manager of icruise.com (a travel Web site targeted to consumers who want a
luxury vacation) finds that the firm can gain market share and become the industry leader if it
slashes prices by
Chapter 11Developing and Managing Products
1. Being first on the market with a new product has a number of advantages, including all the
a. increased sales through longer sales life
b. immediate profit
c. more resale oppo
Chapter 10Product Concepts
1. A _ is everything, both favorable and unfavorable, that a person receives in an exchange.
It can be tangible, intangible, a service, an idea, or a combination of these things.
a. brand equity
Section 04 Near Death Experiences:
Raymond Moody: Philosopher who gave up philosophy to be a psychiatrist
Wrote Life After Life: book sold millions of copies.
Taught philosophy at East Carolina University
Moderate Materialist whom was not sympathetic to d
Christianity Study Guide:
Teresa of Avila, Spain
The Interior Castle
The journey of prayer is long complex and demanding, but it is also as simple as
the brilliant light of God that eternally pours itself forth at the center of the human
Section 12 Euthanasia/Mercy-Killing
2 basic types
(1) Active no legal or medical standing; considered murder
direct killing of a terminally ill patient by medical staff
(2) Passive the withholding or withdrawing of life support to terminally ill patients
TO: Goldman Company
FROM: Avery Zyniewicz, Joelle Yoshimura, Kelly Sheeran, and Teagan Seman
DATE: September 26, 2012
RE: Goldman Company Financial Statements
Background: The Goldman Company is a manufacturing company that produces two p
Bring your calculator!
Water and Buffers
Water structure and properties
Hendersen-Hasselbalch: Calculate pH, or calculate ratio of [A-]/[HA] or [A-]
and [HA] at given pH.
What buffer should be used for a given pH and why?
Acquisition and Valuation of PP&E
Acquisition and Valuation of PP&E
E10-3 On March 1, 2000, Beldon Corp. purchased land as a factory site for
Claim s h e ld ag ains t c us t o m e r s and o t h e r s
f o r m o ne y ,g o o d s ,o r s e r vic e s .
O r alpr o m is e s o f t h e
pur c h as e r t o pay f o r
g o o d s and s e r vic e s s o ld .
W r it t e npr o m is e s t o pay
While my brother and I were having one of our longest arguments about what to do with
his computer when he was moving out of the country, my son was watching with
anticipation and trying to figure out who will win the argument and lead the con
THRS 114 Final Exam Study Guide
Directions: Be prepared to write your student ID number on the cover of the blue book (no
names, please). NO PENCILSplease use ink on the final exam!
Part 1. Short Answer. Be prepared to answer the following questions adequ