SDSU College of Business Administration
MKTG470 Marketing Research
Prof. Dr. E. Cornelis
e-mail [email protected]; office phone 619-594-4713
Monday & Wednesday 10:00 am to 11:45 am Appointment by e-mail
TEST 1 PRACTICE QUESTIONS (ANSWERS AVAILABLE ON THE LAST PAGE)
MULTIPLE CHOICE EXAMPLES:
Which price level for our service will make us maximize our profitability?
a. This business problem calls for Causal research design
b. This business problem calls
Variable Information for File: CraftBeer_200randomsubset_YoutubeTutorial.sav
1 Automated Qualtrics Variable- ResponseID
2 Screening - Had any ALCOHOL i
Running head: MARKETING RESEARCH CHAPTER 7 and 8 REVIEW QUESTIONS
MARKETING REASEARCH CHAPTER 7 & 8 DISCUSSION QUESTIONS
MARKETING RESEARCH CHAPTER 7 and 8
Question 1: What is measurement?
Answer: A measurement is the process of determin
Running head: Marketing Research Chapter 3 and 4 Review Questions
Marketing Research Chapter 3 & 4 Discussion Questions
Marketing Research Chapter 3 and 4
Chapter 3 (pg 71)
Question 1: What characteristics separate secondary data from primary data? Wh
Running head: MARKETING RESEARCH CHAPTER 5 and 6 REVIEW QUESTIONS
MARKETING REASEARCH CHAPTER 5 & 6 DISCUSSION QUESTIONS
MARKETING RESEARCH CHAPTER 5 and 6
Question 1: Identify and discuss the advantages and disadvantages of using quantit
Running head: MARKETING RESEARCH CHAPTER 11 REVIEW QUESTIONS
MARKETING REASEARCH CHAPTER 11 DISCUSSION QUESTIONS
California Baptist University
MARKETING RESEARCH CHAPTER 11
Question 1: Explain the difference between the
Running head: MARKETING RESEARCH CHAPTER 9 and 10 REVIEW QUESTIONS
MARKETING REASEARCH CHAPTER 9 & 10 DISCUSSION QUESTIONS
MARKETING RESEARCH CHAPTER 9 and 10
CHAPTER NINE 236
Question 1: How are quantitative and qualitative data analyses different?
First steps in data analysis:
1. Data entry
2. Data cleaning
3. Prepare database for analyses
4. Start analyzing
1. Data entry
1. Data entry
Data entry: the creation of a computer file that
holds the raw data taken fro
2. Data cleaning
First introduction: getting to know the Craft Beer dataset
Data cleaning for missing items & weird/wrong values
Identify missing items by run
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MKTG470 Marketing Research Spring 2016
San Diego State University College of Business Administration
3131 Student Services East
Project 3: Experimental Design in Marketing Research
This is a mini group project. It is not as large or elaborate in scale as Projects 2 & 4. The learning objective of this
project is the following:
Learn how to develop a research hypothesis that can be
OVERVIEW OF MAIN STATISTICAL ANALYSES IN SPSS
MKTG 470 PROF DR. E. CORNELIS
PART A: PREPARING FOR ANALYSIS
1. DATA ENTRY
When to use?
If you did not use Qualtrics to collect your data, but you collected data on hard copy (paper), you will
In only 12 years, Facebook has become one of the most well-known and browsed online
social networking platforms in the world. It has presence in 137 countries and though it is not
mainly a photo website, Facebook was the number one photo sharing website o
Mktg 470 Study Guide Midterm #2
Qualitative vs. Quantitative research
A few things to consider
Observation techniques definition
Direct vs. indirect (Observation technique)
Disguised vs. undisguised (Observation technique)
Structured vs. unstructur
470 Study Guide Exam 1
Why Marketing research?
What is Marketing?
What is the Marketing Concept?
What is the Marketing Strategy?
What is Marketing Research?
Purpose of Marketing Research?
The Marketing Research Process Overview/Steps
-Establish the need f
470 Final Study Guide
Marketing: organized function, set of processes for creating and delivering value to customers, manages customer
relationships in ways that benefit the organization and its stakeholders
Marketing concept: business philosophy, firms s
Why do marketers care about determining the optimal sample size?
1. Ensure the consumer (target market/segment) sampled accurately reflects the
population interests How to collect data
2. Maximize accuracy while minimizing time, money, an
TEST 1 STUDY GUIDE:
What is exploratory, descriptive, and causal research? How are they different? Can you
identify when a RQ calls for a specific form?
Exploratory: To gain background info, to define terms, to clarify problems and hypotheses, to
Identifying an Interesting and Appropriate Research
Question for Your Marketing 470 Projects.
Student teams often have a difficult time identifying appropriate research questions for their semesterlong project. Dont worry! It is often difficult to come up