JMS 460/Spring 2013/Study Guide Exam: Thursday, February 7. There will be 50 true/false and multiple-choice questions. Please bring a ParSCORE test form.
Chapter 1 (History of Advertising) Factors contributing to the rise of modern advertising
Exam 2 Study Guide
35 questions T/F 30-35 questions from Ch. 8-11 Chapter 5 (Advertising Agency)
How Agencies Developed (read pages 154-155) o The Early Age Colonial Times (see below) o The No-Rebate Age Radio Television Electronic Data Processing o The
September 28, 2015
12th October- Guest Speaker
Think of a product or service that you have purchased as a result of being exposed to an
ad in any medium.
Theory: an answer to the question why. It is a set of statements explaining how