5555 Mary Lane Drive
San Diego, CA 92115
October 11, 2010
1292 Kifer Rd # 806
Sunnyvale, CA 94086-5311
Dear Customer Relations:
I am a student at San Diego State Univers
IDS 290-business comm
Week 1: August 31-September 2
1. Title: Building a Faster, Cheaper Startup
Author: Jessi Hempel and Betsy Feldman
Source: Fortune Magazine September
This article discusses how starting a business has beco
About your PowerPoint
Things you need to know.
Two Basic Types of PowerPoint Presentations
those that accompany or illustrate an oral presentation. those viewed on a personal computer.
They have different requirements.
A Powerpoint that goes with a presen
Part Two Obstacles to Communication Filters
Ego is self-image. No one likes having their self-image shaken
Shaking the self-image inspires.
Filters are unconscious methods we ALL use to protect ourselves from what we perceive as danger
Obstacles to Communication
"The single biggest problem with communication is the illusion that it has taken place."
George Bernhard Shaw
First, you m ust com unicate m with.
Othe pe are r ople
The have y :
Biase opinions, s, e rie s
M eaningful Words
Martha Kennedy, IDS 290, SDSU
M eaning, n.
1. what a word, sign, or symbol means 2. what somebody intends to express 3. what something signifies or indicates 4. psychological or moral sense, purpose, or significance
Encarta World English
Good News and Neutral Messages
Just say it! Dummies
Neutral messages stimulate NO emotional response in the reader
Direct Order = Deductive Order
Main idea expressed immediately Details and evidence support the main idea
Do you know? Can
What makes successful communication?
This is what IDS 290 is about
It IS a writing class, but it's more.
Everything you write in here will be applicable to your future
Having good communicatio n skills will earn you promotions
Having good communicatio n s
Writing Effective Resumes
Use fancy paper use regular, clear, bright white paper for your resume. Put cute things on your resume no puppies, kitties, cherubs Put obnoxious clip art on your resume I had a student who put dollar signs in the corners
Writing Effective Sentences and Paragraphs
A se nceis a word or nte group of words e ssing a com te xpre ple ide a
The best way to write a good sentence
(Paragraph, letter, memo, report, novel, textbook)
KNOW your audience - find out all you
A bad news message is a message your audience doesn't want to hear.
It is NO!
Your challenge? Maintain the relationship
Supporting details and evidence LEAD to the main point Main point may not be expressed openly Audience reaches the conclusion YOU w
Where's the fire?
Direct Your Readers' Attention Where You Want It
Emphasizes what is POSSIBLE rather than focusing on what is NOT
Will Work for Fish
Positive Language Persuasive Generous Supports potential Motivates Reinforces
IDS Final Questions 1. 4 kinds of language to avoid or be careful about 1. avoid clichs and slang(generational jargon) 2. technical words 3. avoid overuse of camouflaged verbs - (turning verbs into nouns and adjectives by adding unnecessary endings l
True or False
1. 'ou can end a report with a summary. a conclusion. a recommendation. or a combination ot the three.
2. in] authorization message should be written in indirect order.
i. Youviewpoint is not as important in
LIST OF FIGURES
Figure 1. McDonalds adEXECUTIVE SUMMARY
To empower the decision to purchase McDonalds Corporation common stock, this report
recommends considering the following aspects related to McDonalds Corporations