Television is a popular advertising medium among companies selling
products and services that are consumed by mass markets because it:
A. has a low absolute
B. has the ability to reach large audiences in a relatively cost-efficient
The primary objective of _ is to develop a framework that will deliver a
message to the target audience in the most efficient, cost-effective manner
1. Support media cannot be used as a sole medium for advertising.
2. Support media are also known as measured media because they are easy to
3. Outdoor advertising is one of the newest methods of advertising th
Which of the following statements about newspapers as an advertising media
vehicle is true?
A. Newspapers are the primary advertising medium in terms of ad revenue but not
in terms of number of advertisers.
B. Newspapers are primarily a local advertis