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BA 370 MARKETING

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    Great Intro to the Subject

    Always Do the Reading

    Great Discussions

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    • Profile picture
    Feb 27, 2017
    | No strong feelings either way.

    Not too easy. Not too difficult.

    Course Overview:

    BA 370, also known as Marketing 370 is a course that provides the groundwork for marketing on a macro scale. It is an important course and other marketing courses build off the knowledge provided. Professor Pradeep Tyagi, although uninspiring and relatively boring, had a deep understanding of almost every aspect of marketing. The course homework was easy and somewhat applied to the exam questions. Overall, the class was valuable, it just wasn't taught enthusiastically.

    Course highlights:

    Being able to understand the broad strokes of the marketing, and how to plan, create, and execute a marketing plan were the biggest highlights of the course. Also, being able to accurately understand how marketing can be applied to any business was a great take away. Learning about the 4 P's (Price, Promotion, Place and Product) was incredibly helpful for someone like myself who is a small business owner.

    Hours per week:

    0-2 hours

    Advice for students:

    In order to perform best in the class, I recommend reading the textbook. The lectures are boring and the teacher has a monotone voice, so you will lose focus easily. If you read the textbook, then "chunk" the information thoroughly, you will succeed. The questions can be very specific, so you really need to understand the material.

    • Fall 2016
    • TYAGI
    • Yes
    • Great Intro to the Subject Always Do the Reading Many Small Assignments
    • Profile picture
    Aug 11, 2016
    | Would highly recommend.

    Not too easy. Not too difficult.

    Course Overview:

    People often define "marketing" as advertising or as sales/selling. While advertising is a highly visible activity by which organizations provide information and try to persuade consumers to buy products and services, marketing is much more than just advertising. It is much more than selling. Even the most skillful advertising cannot make consumers buy things that they don't want. Rather, marketing involves identifying what consumers are looking for, and then satisfying these consumers with the right product and/or service, available through the best distribution channels, promoted in ways that motivate purchase as much as possible, and priced appropriately. These decisions – product, distribution, promotion, and price – comprise what is known as the “Marketing Mix.” Together with rigorous and complete analysis of the environment, customers, and competitors, they are the key activities of marketing management, and they are crucial ones: failure to find the right combination of the “mix” is likely to result in product (goods or service) failure.

    Course highlights:

    The goals of this course are to a) introduce students to the concepts, analyses, and activities that comprise marketing management, b) provide practice in assessing and solving marketing problems, and c) serve as a foundation for marketing knowledge in general.

    Hours per week:

    3-5 hours

    Advice for students:

    Read the material in advance of the class. Do not arrive knowing nothing about what you're about to be taught. What you are taught will reinforce what you've already read, and will probably focus on the most important things. Challenge yourself to generalize your knowledge beyond the examples you're given. For example, I study and teach linguistics, and in last week's class I taught my students about some particular construction types, looking through some examples. At the end of the second class they left being able to generalize their knowledge to new examples and be able to explain how they decided what construction a particular sentence exemplified.

    • Summer 2016
    • EHRICH
    • Yes
    • Great Intro to the Subject Participation Counts Great Discussions

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