Not too easy. Not too difficult.
Professor Dimofte delivers information in an interesting, engaging way, and brings in plenty of practical examples along with his own professional experience.
I haven't finished the course yet, but so far I have learned that Marketing is not a "soft science," rather a successful marketing plan is based on statistics and research. We will also learn how to put together a successful marketing plan.
Hours per week:
Advice for students:
Great course. Go to class. Do the readings.