2 test bank
Environmental scanning and
competitor intelligence provide important
inputs for forecasting activities.
Three important processes (scanning,
monitoring, and gathering competitive
intelligence) are used to develop forecasts.
A soft tren
1 Test Bank
1. The success Apple, Inc. achieved over the past
decade was a direct result of the creative and
forceful leadership of its late CEO, Steve Jobs.
According to the text, this would be an example of
the romantic perspective of leadership.